MARY MATINING
Creative and Designer (Graphic Designer II and Digital Designer)
also available for Motion, Web Design
The campaign tells a story of connection, nostalgia, and comfort. It’s about making every viewer feel like they’re stepping into their ideal autumn day, wrapped in the comfiness of Gilli. The art/direction concept revolves around the emotional warmth of fall—moments like sipping tea on a porch, reading a book under a blanket, or strolling through a forest. I wanted the visuals to feel immersive, evoking a sense of serenity and nostalgia. The campaign pairs natural light with soft, golden tones to capture the magic of fall's fleeting moments. Every shot emphasizes layers—both in the styling and the storytelling—balancing luxury with a lived-in coziness.
Overview:
Fall into comfort. Featuring a Fall/Winter campaign. Embrace the comforting warmth of fall with Gilli’s Autumn campaign. This collection celebrates the season's cozy charm with plush knits, soft flannels, and timeless layers designed for crisp mornings and golden afternoon.s
Project:
Art Direction, Styling, Typography, Color, Layout, Composition, Graphic Design
Campaign Designs:
Campaign Website Wireframe for desktop and mobile, Campaign Collection Page, Campaign Banner for Facebook, Social Media Posts and Stories, and Campaign Email
Description
Creative: Conceptualize concepts for campaigns (lifestyle and studio), content, and graphic design. Develop and execute studio and lifestyle editorial campaign concepts, selecting models, locations, and photography styles. Capture engaging footage and create for content. Ensure and design brand visuals, messaging, and promotions align with the fashion season calendar and marketing objectives.
Conceptualize and Create: Develop visually appealing designs that align with brand guidelines for a variety of mediums-including digital, print, and social media.
Collaborate: Work closely with managers, photographers, and models.
Design Assets: Create marketing materials such as social media graphics, advertisements, campaigns, website, collection page, banners, presentations, and email marketing.
Brand Consistency: Maintain brand consistency across all designs, ensuring cohesive messaging and visuals.
E-commerce: Insure the visuals for website and digital merchandising are aligned. Design and maintain cohesive website visuals, homepage layouts, banners, collection pages, and product merchandising. Oversee e-commerce listings, product uploads, and Magento management.